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The Best Car Super Bowl Commercials

Posted by Cory Lowe - 31 January, 2014

Memorable commercials, including some of the best car commercials on television, air during the Super Bowl. The best Super Bowl car commercials stay with viewers for months, years, and decades after they air. These commercials help inform consumers so they can avoid car buying mistakes. Even car customers with bad credit can enjoy these sometimes hilarious, sometimes emotionally touching, advertisements. Superbowl Party

Audi R8

One of the most effective ways to make sure people remember a car commercial is to connect it with an unforgettable cultural icon. An Audi R8 commercial that aired during the 2008 Super Bowl broadcast recreated a legendary scene from the beloved gangster film classic ”The Godfather.” In place of a notorious horse head captured in the film’s scene, Audi used a metal grill from a traditional high-end vehicle. The tagline, “old luxury just got put on notice,” sums up the “Godfather” mood of the commercial.

Chevrolet Camaro

GM aired an extremely funny Chevrolet Camaro commercial created by a 26 year old amateur filmmaker during the 2012 Super Bowl. The concept alone, a college graduate mistakenly thinking a yellow Camaro in the background is the gift from his parents instead of the mini-fridge in front of his father, would make this one of the best, and funniest, Super Bowl car commercials. The fact that it was thought up and filmed by a young and inexperienced filmmaker adds an impressive quality to this memorable ad.

Volkswagen Passat

Another factor in determining which Super Bowl car commercials are the best is longevity. The Volkswagen Passat commercial from the 2011 Super Bowl gained notoriety more than a week before the game aired. Between the ad’s online debut and the official airing eight days later during the Super Bowl, well millions of people watched the video and shared it all over social media. The commercial involves a little boy dressed as Darth Vader from “Star Wars” attempting to use the “force” on items around the family home. The adorable and hilarious acting of the small boy, especially his surprise when the “force” seemingly works on the Passat, is what makes the commercial so enjoyable.

Ford GT

Sometimes all a great car commercial needs is a powerful engine, a skilled driver, and a subtle voice over describing how the car is everything you ever wanted in a vehicle. The Ford GT commercial from the 2004 Super Bowl broadcast is subtly hypnotic and highlights the car’s performance capabilities while touching the nerve of car lovers with the sound of a purring V8 engine.

The best Super Bowl car commercials use comedy, sentiment, and the allure of the vehicles themselves to make sure everyone watching the ads remembers it, and the car, for a long time, which is in consumers' minds when they are selecting a new car to purchase. Thanks to social media, these classic Super Bowl commercials are likely to be remembered for years to come.

*Image courtesy of freedigitalphotos.net

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